Ad Age Answers Questions About Content Marketing

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http://kimariesalon.com/pma/ Content marketing is now a huge component to the marketing mix. Traditional rules no longer apply as more media platforms become available, and generating engaging content is more important than ever.  Some believe that this new tactic will not affect much in industry budgets, but according to Ad Age that is far from the truth.

http://madisoneducationfoundation.org/blog?format=RSS Ad Age conducted a survey to find more in-depth information on the challenges content marketing brings to light, how top professionals are handling these challenges and what this will do to budget allocations.

http://edfell.com/wp-content/cache/et/global/ They have compiled this information into a downloadable report, that focuses on the following:

1. Top goals for content marketing for brands and companies

2. Top challenges with content marketing

3. Best media platforms to distribute content

Click here to learn more and download the report.

Sara is one of our Content and Community Associates at [L]earned Media. Sara is a recent graduate of the Pennsylvania State University with dual degrees in Integrative Arts and Advertising. She comes to [L]earned Media with both design and advertising experience and to pursue interests in the social, web-based relationships that brands and consumers share.

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