Content Marketing with PureWow Founder

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PureWow describes themselves as “a digital publication dedicated to finding ways to make your life more interesting, beautiful and manageable.” CEO of PureWow, Ryan Harwood, who adopted the native advertising lifestyle before the rest of the marketing world, let Content Marketing All-Stars in on his secrets in an interview.

PureWow was ahead of the branded content curve. They integrated the brand into content seamlessly when they already had the trust of their audience. But Harwood says it isn’t easy to continue the creativity; they constantly feel pressure to innovate for their brands and keep up. Harwood also says, “we know what content is going to resonate and we’re just seamlessly integrating that brand into content that has utility.”

To read more from the interview, click here.

 

Kara is a Summer Associate at [L]earned Media. She is in her third year at Syracuse University studying Communications, but is an original New York City girl. Kara has had extensive training in social media marketing and plans to pursue journalism, as well as her passion for acting.

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