Crowdfunding Expertise in 3 Easy Steps

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navigate to this website advice Crowdfunding has recently become a popular and strong strategy for startups to fund their businesses. There are many ways to approach this method, but there are only 3 things you need to focus on to flourish, according to the article, “The 3 Keys to a Successful Crowdfunding Campaign.

The important aspect of crowdfunding starts with a basis of research – without it, you’ll be at a loss. Nobody expects you to be an expert in crowdfunding from the start. If you research methods and see which are most successful, you should be able to replicate that model and customize it to your own company. Among that research, you should decide which platform you will use to share for those who want to contribute and choose wisely. Some popular platform examples are Kickstarter and Indiegogo.

Another key factor to having success is the construction of your campaign. This includes, “perk structure, your video, the voice of your written copy, product name, project icon, graphics, logos, update strategy, customer service, date realism, prototypes, pricing accuracy, photography, your referral program, communication of benefits and your marketing strategy,” according to Christopher Hawker.

Finally, you want to develop a great marketing strategy. Marketing the growth of your crowdfunding experience by telling of quick success will grab the attention of the media. Publicizing your quick success will lead to the media publishing about your product, which will lead to greater interest in those wanting to contribute.

To read more on the basics of crowdfunding click here.


Kara is a Summer Associate at [L]earned Media. She is in her third year at Syracuse University studying Communications, but is an original New York City girl. Kara has had extensive training in social media marketing and plans to pursue journalism, as well as her passion for acting.

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