Instagram is Taking the Social Media World by Storm

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Big shout out to Instagram! It has eclipsed the 300 million user mark, surpassing Twitter (284 million). Hats off to you, Instagram – not bad for having only been around for four years.

But wait, there’s more! Instagram is beginning to implement the verification symbol used by Facebook and Twitter. Now users can be reassured that they are following real accounts rather than the numerous fake ones. CEO Kevin Systrom plans to delete these “spammy” fake accounts. Good riddance. Now we can bypass @kingjames109, despite its 18k followers, because it doesn’t have a blue check mark. At last, on our way to following the real Lebron.

Instagram Co-Founder Mike Krieger says that more features will be added in regards to specific events.

“What we need to do is figure out how to take the fact that everyone’s contributing in the world and broadcast that more globally,” Krieger said. He believes that Instagram will be a useful tool to give the world a chance to get a glance at big moments, like the 2018 World Cup, or the even the 2016 Olympics. This will play a role in Instagram’s continued growth.

Back in February of 2013, Instagram announced that it reached 100 million users. Only recently, the network decided to allow ads on the network, which some users weren’t too pleased with.

Systrom responded with, “The reason why we’re doing this is as a growth engine for Instagram”. He continues “When you get to 300m users it’s not cheap to run that service and you need to make sure to be able to hire more people.”

While these ads may be seen as slightly annoying by users, they haven’t proven to be a detriment to Instagram, as it continues to grow. Systrom credits this to working closely with Facebook, and having the opportunity to learn from the mistakes of others.

The team’s ability to adapt quickly and add features that users Like, such as video-sharing and direct messaging, keeps them in good competition with their rival social networks.

Once again, congrats Instagram! Check out the full Newsbeat article here.

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