Marketing Strategies – Predicting Your Content’s Future Popularity

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Wondering why your photo of french fries got more engagement than the one you posted shaking hands with the Senator? Well, that probably has to do with people’s preference for fries over politics (it’s a known fact). Seriously, though– why do our posts fluctuate in popularity depending on the content we push out? Is it the content, itself, or the context? Luckily for you, we’ve discovered the algorithm that enables you to create content that will garner the best results before you push it out.

According to the article “Meet the Algorithm That Can Predict Your Photo’s Popularity Before You Post It”, there are variables to the algorithm, including color (warm, bright shades like yellow and pink draw more views than cool, soft tones) and the type of object featured. There is even a prototype available to predict the future popularity of your photo before you send it out to your social fans and followers.

Entrepreneur.com writes, “Researchers, led by Aditya Khosla, analyzed 2.3 million Flickr photos to develop an algorithm that can reliably predict how many times a photo will be viewed based on social context (how many followers a user has) and the image’s content.” So, is it content or context? It’s both, and it’s almost impossible to measure context because someone with thousands of followers could get more likes on a photo of a sandwich than someone with a few hundred followers that posted a picture of the most beautiful woman in the world. We foresee the development of a more in-depth algorithm , because, let’s face it, what else would you want but a machine that calculates your future popularity?

To read more click here.

 

Kara is a Summer Associate at [L]earned Media. She is in her third year at Syracuse University studying Communications, but is an original New York City girl. Kara has had extensive training in social media marketing and plans to pursue journalism, as well as her passion for acting.

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