Marketing Your Brand’s Voice

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Every brand has a voice. Every person has a voice. Deciding how you want to portray both is imperative to the success of a company. It all starts with knowing your target audience. Here are the 4 steps you need to know to depict the perfect voice of your brand.

First things first: know your audience! If you don’t know who you are trying to reach, how can you know how to talk to them? If you’re marketing to men in their late late 20s and 30s about alcohol, you definitely wouldn’t want to use the slogan “the cutest beer around!” Find out the gender, ages, demographics and anything else you can discover to help you put out the best content for the right target audience. Second, you need to consider your relationship with your consumer; if they don’t know your brand well, you may want them to warm up to you before you start getting too comfortable. Third, create a document of words that should be banned from content usage. This could come in handy as a reference page when creating new copy and could help you zero in on what you don’t want your brand to sound like. Last but not least, be approachable! It’s better to be conversational than stuck up; nobody likes stuck up, cold and unwelcoming copy.

To read more into details about finding your brand’s voice, click here.

Kara is a Summer Associate at [L]earned Media. She is in her third year at Syracuse University studying Communications, but is an original New York City girl. Kara has had extensive training in social media marketing and plans to pursue journalism, as well as her passion for acting.

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