Pinterest’s New Appeal: Helping Brands Revive

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go to the website Pinterest started as a platform for users to grab media and “pin” them to their Pinterest Boards. It was made for users to draw inspirational quotes, interior design ideas, various recipes, find their next shoe purchase and to integrate creativity into their lives. Now, it is a platform which brands have the opportunity to market their products through media.

neurontin 300 mg discontinued Nilla Wafers is the perfect example of a brand utilizing Pinterest for marketing purposes. As an attempt to revitalize the way their costumers look at the product, Nilla Wafers teamed up with Pinterest to create a new box design that contained an image of a recipe from Pinterest that contained the delicious wafers. On top of that, Nilla Wafers pinned recipes, photos, and other media that they felt would drive more consumer interest.

The brand knew that this was the best way to begin to interact with consumers while revamping the product. Nilla Wafers now has over 12,000 followers on Pinterest and counting – not too shabby for the little cookie. To read more about Nilla Wafers’ newfound media presence and get tips on how your brand can team up with Pinterest – click here.

Kara is a Summer Associate at [L]earned Media. She is in her third year at Syracuse University studying Communications, but is an original New York City girl. Kara has had extensive training in social media marketing and plans to pursue journalism, as well as her passion for acting.

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