Q&A With BULLDOG Gin’s Corey Galotta

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There’s a gin label on the market demanding much attention from young adults! BULLDOG Gin‘s goal is to revolutionize gin for a younger demographic, and it’s succeeding. The gin has a smooth taste to match its sleek brand imagery and stands out as the drink for young adults who are looking for “their finest hour”.

We sat down with BULLDOG’s North American Marketing Manager Corey Galotta, who gave us more insight into BULLDOG’s business and the liquor industry, as a whole.

VM101: How did you get started in the alcohol beverage industry?

Corey Galotta: I grew up in the restaurant industry; my family had me working in every position at the restaurant since I was 14 years old. I went to college for music and tried to stay away from food & beverage at first, but I eventually found my way back. Working in marketing for a beverage brand is the perfect role for me, considering my background and experience.

VM101: Did you always know you wanted to be in the industry?

CG: After bartending in New York for several years, I quickly became determined to get over to this side of the industry. You’ll meet everyone from brand teams to marketing associates to sales reps. The allure of those types of jobs is huge and something that a lot of bartenders these days are looking for.

VM101: What brought you to BULLDOG Gin?

CG: I was working in sales for a few small spirits brands in New York City when I saw the opportunity to work for another growing independent brand, but on the marketing side. It was something I couldn’t pass up. I left a really good position to come here and am glad I did.

VM101: How long have you been with BULLDOG Gin?

CG: I‘m coming up on three years. In the last year, my role has seen some huge changes for the better. We’ve partnered with Campari for national distribution and I quickly went from managing operations in the northeast now to the entire USA.

VM101: What separates BULLDOG Gin from other gin and liquor labels?

CG: BULLDOG is a modern take on a classic spirit that hasn’t really seen much change in 200 years. We’re a traditional London Dry Gin with a softer juniper note & a lower alcohol content. These two characteristics have really turned people off from drinking gin for a long time. We’re really pushing all of the limits in the gin category and opening it up to new consumers.

VM101: Where do you think the best market is for gin labels?

CG: The best market for gin is in Spain, for sure. You’ll see 50+ bottles of gin on almost any bar in Barcelona compared to just a handful of vodka choices. They drink gin & tonic and that trend is now making its way around the rest of Europe. We’re working on bringing it to the USA as well.

VM101: What do you enjoy the most about working for BULLDOG?

CG: Traveling and talking to bartenders, serving our product all over the country!

VM101: Any big plans for BULLDOG’s future?

CG: We’re constantly growing. Our partnership with Campari this year was the start of a lot of expansion for us. In the USA, specifically, you can expect to see some incredible events and marketing programs kicking off in the Spring of 2015.

VM101: Do you have any advice for people who want to get into the liquor industry, either on the product side or in marketing?

CG: Talk to people in the industry, connect with everyone you can and keep those relationships. It’s a relationship-built industry and companies are always looking for people who are passionate and determined.

VM101: What’s your go-to BULLDOG cocktail?

CG: The Bramble. It’s sort of a retro classic cocktail. Gin, Lemon, Lime, Sugar & crème de mûre (a blackberry liqueur). But check out more fantastic BULLDOG cocktails here.

For more info, check out BULLDOG Gin’s website.

Twitter: @bulldoggin

Facebook: https://www.facebook.com/bulldoggin

Ben Kaufman is a Content & Community Associate at [L]earned Media.

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