Skybox Purchased by Google – Talk About A Takeover

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Here, we talk about big brands and small startups all the time. But this one is an especially big brand (Google) purchasing the startup Skybox, a satellite imaging company for a pretty penny – $500 million dollars. Pocket change, right?

Google’s reason for the purchase of the startup was to have more accuracy in their maps and better quality imaging. Furthermore, Google wants to explore the route of disaster relief and they believe acquiring Skybox will help them achieve this.  In the article containing the news, “Google Confirms Purchase of Satellite Startup Skybox Imaging For $500M” , Ingrid Lunden writes, “Some of that disaster relief work comes under a business division at Google called ‘Earth Enterprise,’ which provides mapping data for large organizations, institutions and businesses”.

To read more of the details and commentary from Google & Skybox, click here.

Kara is a Summer Associate at [L]earned Media. She is in her third year at Syracuse University studying Communications, but is an original New York City girl. Kara has had extensive training in social media marketing and plans to pursue journalism, as well as her passion for acting.

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