Snapchat Releases Payment Feature

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follow url What started as a cool, image capture platform has transformed into something significantly more innovative.

http://para-sol.ca/?p=4238 After adding a feature that allows you to instant message friends through the app, Snapchat partnered with Square Cash to allow users to send money via Snapcash. Square Cash is a mobile app that allows you to send and receive payment via the app.

http://jeffharpole.com/?p=774 Similar to apps like Venmo and Google Wallet, Snapchat’s new feature is simple. According to Tech Crunch, you text the dollar amount in Snapchat’s text-chat feature. You then hit the pay button, and the money will be transferred into your friend’s bank account.

This advancement is an exciting step in the new age of buyer behavior. Although there are already numerous apps that allow you to make payments, this is different because it’s not Snapchat’s only focus; it’s just a convenient accessory that is now a part of an already unique app, proving there are no limits to what one can do to make their mobile apps more valuable.

Read Tech Crunch’s full article for more information.

Ben Kaufman is a Content & Community Associate at [L]earned Media.

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