Snapchat to Market Your Business

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Snapchat’s history might be what you expect – two friends decided they wanted a fun and different way to talk to each other, something more exciting than everyday texting. Who knew that this vision would turn into a platform with over 700 million Snaps viewed daily just 3 years after launching? Overtime, the Snapchat products have grown, now including stories, captions, doodles,  videos, Chat and Here. Today, there are over 1 billion stories viewed per day. According to Snapchat’s business deck, they are just beginning their journey.

The way Snapchat works is that whether it is a video, image or story, the receiver clicks and holds down on the screen to view. They have a strong philosophy about their product, where they believe that “Delete is our default”. All of the Snapchat features have one thing in common: the fact that they are deleted unless screenshotted or saved.

Snapchat created this business deck here in order to get brands, sports teams, individuals, businesses and more on the Snapchat train. Snapchat’s features can be used to connect with fans and customers alike! You can Snap promo codes, teasers, exclusives, in the moment photos and the list goes on. Don’t be the last to team up with Snapchat to get your business out there!

Learn more about setting up a business account and all the ways you can market yourself or your brand on Snapchat here.

Katie is a Content & Community Manager at [L]earned Media. Before joining, Katie led social media and community management for real estate start-up, RetailMLS.com. Katie graduated from Tufts University with a Bachelor’s degree in Psychology and Art History.

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