Successful Social Strategy: How Do You Know What is Best For You?

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Those in marketing are constantly reading about the newest social strategy to adopt for their company to be a successful business. It seems every day there is a newly published article that suggests a new approach to social that you should utilize for your company. In this sea of advice, how can you know the best strategy to adopt?

Truthfully – you can’t. Marking is a competitive world and to stay on top you need to employ a great amount of the advice you receive (as long as it’s good advice, anyway). Mikolaj “Misiek” Piskorski‘s new book “A Social Strategy: How We Profit from Social Media” focuses on why humans are so interested in social media. Yet, in the article “The Secret To A Successful Social Media Strategy“, Carmen Nobel discusses a key ingredient to one’s success in their social media strategy. She notes that one of the most important aspects of the business is, “to create a strategy that simultaneously benefits both the company and the customers’ social interactions.” 

The goal is not to just send content out to consumers, but rather to create communication between the consumers, which then leads to loyalty to the company that initially connected them. After the company initiates original communication, they can ask the people (which they connected together) to do a favor for them- whether it be brand loyalty or asking them for a favor.

To see some examples and read more examples on how you can implement this strategy click here.

 

Kara is a Summer Associate at [L]earned Media. She is in her third year at Syracuse University studying Communications, but is an original New York City girl. Kara has had extensive training in social media marketing and plans to pursue journalism, as well as her passion for acting.

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