The Newest Ad(venture) for Twitter

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Twitter always keeps us on our toes. Whether it’s a celebrity tweeting about #Winning or their IPO last November, they really know how to stir things up. Here they are again to stir the metaphoric venture capital pot – they want to start a strategic investments group within the Twitter brand. Mike Gupta, the new Chief Financial Advisor, is spearheading the project.

There’s little information about the work in progress, but we believe the goal for Twitter is to invest in ventures outside of Twitter that would be “strategically beneficial” to themselves. The Wall Street Journal writes, “Twitter said it had $960.7 million in cash and $1.2 billion in short-term investments as of the end of the first quarter.” Sounds like more than enough to start having some fun with that money.

To read more into detail about the new ad(venture), click here.

Kara is a Summer Associate at [L]earned Media. She is in her third year at Syracuse University studying Communications, but is an original New York City girl. Kara has had extensive training in social media marketing and plans to pursue journalism, as well as her passion for acting.

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