The Perfect Recipe to Market a Mini Cupcake

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Baked By Melissa has become a phenomenon among teens and children in the North East. With 14 locations in New York City alone, the brand has certainly grown since it’s original shop (a hole in the wall on Spring street). With such growth, a brand is forced to create a marketing strategy and the cupcake company has not failed us. The reason their content is so perfect came as no shock – Melissa Ben-Ishay previously worked in advertising.

With a Facebook page boasting over 100K fans, an Instagram page that has over 93K followers and a Twitter page posting 5-6 posts daily. Not only is the content consistently put out, it is quality content. The hashtags #CupCakePickUpLines and #ReasonsToEatCupcakes are popular in their posts and are sure to get a laugh from their consumers.

Although you’d think you wouldn’t need to advertise these delicious bite-size cupcakes, Baked By Melissa doesn’t seem to want to take the easy road. Melissa herself even answers customer’s questions from time to time on Twitter – talk about customer service! It seems as though Baked By Melissa has found their perfect social media recipe.

To read more click here.

Kara is a Summer Associate at [L]earned Media. She is in her third year at Syracuse University studying Communications, but is an original New York City girl. Kara has had extensive training in social media marketing and plans to pursue journalism, as well as her passion for acting.

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