The Scoop on Marketing – UBER’s Ice Cream Strategy

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follow url Uber knows how to melt your heart – or in this case, we guess freeze? Today, Uber is serving ice cream to 144 cities in 38 countries, on 6 continents, and chances are they’re in your neighborhood! Everyone loves a classic Mister Softee cone (but for those obsessed with froyo they have Yogo trucks today as well).

source site From 11AM to 5PM, you can get 6 treats, custom Uber swag and the ice cream delivered right to your location in minutes only for $30 dollars. Don’t worry, if you want more than 6 treats you can order more for $5 each. The best part might just be that it is automatically billed to your Uber account so you don’t need to worry about juggling your cash and cone all at once. Once you get your ice cream, post on social with the hashtag #UberIceCream to show Uber you’re beautiful ice cream! What better way for Uber to market their brand than with an ice cream strategy? They know the way to our hearts. Order up, and enjoy!

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Kara is a Summer Associate at [L]earned Media. She is in her third year at Syracuse University studying Communications, but is an original New York City girl. Kara has had extensive training in social media marketing and plans to pursue journalism, as well as her passion for acting.

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