Using Instagram to its Full Marketing Potential

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Facebook has seen its days. Instagram is the new platform everyone is trying to get exposure on. Brands are using Instagram to promote new products and more – p.s. it’s a free marketing technique in case you forgot. According to AlleyWatch.com, “Engagement on Instagram is 15 times that of Facebook’s, with users spending an average of 257 minutes per month.” This is a no brainer. Here are 10 ways to raise your follower count, thanks to AlleyWay.

1. Timing is everything – you wouldn’t want to upload a photo at 3AM when your audience has been in bed for hours, would you?

2. Questions – asking your audience questions will encourage engagement. Ask and they shall answer.

3. Follow your followers – if only brands knew how much it meant to a follower to get a follow from the brand itself. Follow them back and they’ll want to share the news with everyone (free exposure…hello!).

4. Build excitement – Brands can post pictures of previews and hints to new products to build excitement.

5. Behind the scenes – showing followers your candid workspace gives them insight into why the brand is awesome.

6. Loyalty – offer promos or discounts to loyal followers. It’s a tough world out there and finding trustworthy followers is rare.

7. Measure success – tracking your success of your posts will lead you in the right direction of what content your followers like best.

8. Hashtag – hashtagging can bring in new followers, but don’t go too far and #hashtag #everything #you #write.

9. Editing – don’t be afraid to explore different editing apps so your photos are at their best.

10. Video – use Instagram video to drive traffic to your website with videos on your blogs or sites.

Click here to read more.

Kara is a Summer Associate at [L]earned Media. She is in her third year at Syracuse University studying Communications, but is an original New York City girl. Kara has had extensive training in social media marketing and plans to pursue journalism, as well as her passion for acting.

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