Why Beacon Technology is Important this Holiday Season

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As the holiday shopping season approaches, experts project a 37% increase in mobile shopping and advise that companies build a strategy that personalizes the shopping experience for consumers on mobile. Beacon technology can enhance retail with¬†marketing initiatives from the location-aware device that will add value to the shoppers. The best part for marketers will be the consumer data gained from the customer’s engagement with the store apps.

Check out Phunware’s article about the impact of beacon technology for retail stores.

Ben Kaufman is a Content & Community Associate at [L]earned Media.

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